Powder Coating Pros
Keefer, thanks for the call. You've got a real situation most business owners would kill for — you're the only powder coater around Paris, and people are driving 60 miles to find you. The problem is, if someone doesn't already know you, they can't find you online. Let's fix that.
Before I lay out the options, I want to address the elephant in the room: you told me you spent thousands before and got nothing back. Here's why that happened and why this is different.
Why the Last Spend Didn't Work
Most companies that sell websites to small businesses do one thing: they build a site, hand it over, and disappear. No Google Business Profile setup. No local SEO. No review strategy. No ongoing monitoring.
In your case, either they didn't set everything up or they deleted it after you stopped paying the $1k+ monthly retainer. Whatever the case, I will get you set up better.
It's like building a beautiful storefront on a dead-end road with no sign and no lights. The site exists, but Google has no reason to show it to anyone searching for you.
What I do differently:
- Google Business Profile comes first. When someone in Paris searches "powder coating near me," the GBP is what shows up — not a website. A properly set up GBP with photos, services, and reviews can start driving phone calls within 2–4 weeks, even before the website launches.
- I stay on. I don't build, hand over, and vanish. Ongoing maintenance means I'm actively monitoring your presence, posting to GBP, tracking search rankings, and making sure everything keeps working.
- I think like a small shop, not a big agency. You said the last company was "too big" and didn't give you personal attention. I'm a small team of one 🙂. You'll talk to me directly — not a rotating account manager or a chatbot.
The Opportunity
You have a monopoly on powder coating around Paris, TX. The closest competition is in Greenville. Customers are already driving up to 60 miles to reach you — Ag-Pro, Bull One, walk-in automotive work.
Every person in Paris, Clarksville, Hugo, Cooper, and surrounding towns who searches "powder coating near me" right now gets nothing. No website. No Google listing. No phone number. They either give up, call someone in Greenville, or assume nobody does it locally.
You don't need to beat competitors. You just need to stop being invisible.
Option A — Foundation
Website (5 pages)
- Mobile-responsive site: Home, Services, Gallery/Before-After, About, Contact
- Built to rank in local search (title tags, meta descriptions, keyword targeting)
- Contact form that goes directly to your phone
- Domain name (powdercoatingprostx.com or your choice — included at no charge)
- DNS setup and handling (included)
Google Business Profile Setup — $400 add-on
- Full profile creation and optimization
- Service categories, hours, service area mapped
- Before/after photos optimized
- Initial GBP posts (signals to Google that you're active)
- Yelp listing cleanup — I'll address the old "Keefer Winn Kustoms" listing and redirect it to Powder Coating Pros
Bonus: Google Workspace Email — $0 from me
- Professional email ([email protected]) with full Gmail interface
- I handle the setup at no charge (normally a $150 add-on)
- Google charges ~$7/month directly. No markup from me.
Total with GBP: $2,900
What to expect:
- Week 1–2: GBP verified and live, site being built
- Week 2–4: Phone calls start coming in from GBP (even before the site launches)
- Month 1–3: Steady growth as the site gets indexed and ranks
- Month 6+: Consistent, predictable lead flow from search
Monthly maintenance: $59/mo — Hosting, SSL, security updates, daily backups, 1 content edit/month
Option B — Professional
Everything in Option A, plus:
Expanded website (up to 10 pages)
- Dedicated service pages: Automotive, Industrial/Commercial, Farm Equipment, Production Runs
- Testimonials from customers like Ag-Pro and Bull One
- Process/FAQ page (turnaround time, materials, prep — including 24hr turnaround on most standard jobs)
- Gallery organized by project type
- DNS setup and handling (included)
Google done right (included — no add-on fee)
- GBP setup and optimization
- Google Workspace setup (professional email at your domain)
- Yelp claiming + cleanup
Growth tools that keep working
- Review generation strategy — I'll make it easy for every happy customer to leave a 5-star review
- Template responses so you can reply to reviews professionally in 30 seconds
- Advanced SEO across all pages (not just the homepage)
Total: $4,500 + monthly maintenance (starts month 2)
Maintenance options: $59/mo Essential or $99/mo Growth (3 edits/mo, 2 GBP posts/mo, monthly SEO report)
About Your Website — Ownership & Maintenance
I want to be clear because you told me the last company took your site down when you stopped paying. That won't happen here.
The website is yours. After your final payment, you own the site, the domain, and the content. Period. I will never take it down or hold it hostage.
How maintenance works: The monthly fee covers hosting, security updates, SSL, daily backups, and monitoring. If you ever decide you don't want maintenance:
- The site stays up — I'll help you move it to another host, or you can manage it yourself
- What you lose: automatic updates, security patches, backups, content edits
- What you keep: the website, the domain, the GBP, Google Workspace — everything you paid for
Phase 2: Winn Excavation — Discounted Replicate
You mentioned Excavation is the bigger-money business — one job runs $5,000 to $20,000+. You also said you're not sure you want to market it right now. That's smart. Let's prove Powder Coating works first.
Here's the offer: If you decide to build the Excavation site within 6 months of Powder Coating going live, you get the same package at a discount:
Why the discount: Once I've built your first site, the pattern is set. The second goes faster, and the savings go to you.
Timing: You control the clock. When you're ready and Powder Coating is producing results, I'll launch Phase 2.
"You've got a monopoly on powder coating and you're invisible online. Every person in Paris searching for 'powder coating near me' gets nothing — they either give up or drive to Greenville. Let's fix that first, prove it works, then decide if we even need to touch the excavation side."
Next Steps
- Pick your option. Option A ($2,500) gets you found fast. Option B ($4,500) builds a deeper presence.
- Send your deposit (50% to start, 50% at launch). Once a proposal is accepted, I'll send you an invoice for the deposit which can be paid online or in-person.
- Send me your stuff — photos of your shop, before/after work, equipment, logo if you have one.
- I get to work. GBP first (faster calls), then the site.
I'll follow up in a day or two to answer any questions. No pressure, no rush. I'd rather you feel good about the decision than feel sold.
Ready to move forward?
Select your proposal below. I'll send you an invoice for the deposit and a copy of this proposal to your email.